Nike has added Ja Morant to its roster as the brand’s first Gen Z signature athlete.
To coincide with the announcement, Morant has also unveiled his first signature shoe, the Nike Ja 1.
The shoe features a light blue colorway, mesh side panels, and a pink and yellow sole. The design includes a rainbow ombre swoosh and a stylized “JA” above a chevron pattern, inspired by Morant’s skills on the court.
The chevron pattern is also a nod to Morant’s college motto “Beneath No One” which motivated his workouts and drive to succeed.
Morant worked with Nike’s design team for over two years to create the shoe which not only looks good on the court but also supports cuts, jumps, crossovers, and dunks. The sole of the shoe is designed to reduce landing force and maximize hang time, giving players optimal control of their movement.
More information on the shoe including release date and price will be announced in 2023.
